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Television Threatening Newspapers' Obit Revenue
Meredith Corp. experiment at Saginaw WNEM may tempt other television stations to raid the obituary publishing business, threatening another newspaper revenue source.
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The Elements of an Effective Print Ad
Color, bold informative headlines and striking photographs of products and smiling women are featured in these winning ads, which have no kids, animals or supermodels.
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Legal Notices in Newspapers
The Obama Administration is switching some public notices from newspapers to the Internet. Will the policy change trickle down to local and state papers?
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ProPublica Provides Journalism Without Ads
ProPublica sees declining advertising as a threat to traditional journalism and hires writers to do investigative reporting. Can it sustain itself?
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Advertising During Disasters
Disasters challenge organizations to develop new ad messages and methods of communicating with both old and brand new audiences. Here are some ways they do it.
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Direct Mail Green Marketing
A few companies have developed green guidelines for the direct mail business, but environmental leaders say the recommendations are too vague.
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The Outlook for Newspapers
It is too early to declare the death of newspapers, but recent advertising and circulation losses leave them few options for survival. Here's one of them.
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Harley-Davidson Slogan -- We Don't Do Fear
H-D announces it is laying off 730 workers after its U.S. sales fall 12.8 percent, then responds with bold "in your face" advertising campaign. Is it insensitive?
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Magazine Advertising Trends
Were the losses due to the softening of the American economy or were they brought on by permanent switches to online and digital advertising media?
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Local Restaurant Advertising
The highly competitive New Orleans restaurant market shows how entrepreneurs attract diners with creative cuisine ads featuring appetizing words.
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National Newspaper Advertising
Newspaper publishers hope to increase revenue by acquiring new media and by rebranding newspapers as consumer-friendly opt-in media in an opt-out ad world.
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Newspaper Advertising Strategy
In searching for niche markets,some advertisers may want to go back to their old reliable community newspaper, especially if they are trying to reach elderly couples.
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