Print Advertising
Latest Contributing Articles
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Coupon Advertising and Marketing Campaigns
Coupon marketing campaigns can be an effective method of local advertising. Discover how to effectively create a coupon marketing campaign and what methods work best.
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How to Sell Magazine Advertising
Selling magazine ads is tough when the economy is down. By offering customers great service and value-added products, publishers can increase sales and weather the storm.
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Promotional Brochures For Direct Mail Package
Copywriting tips on how to write advertising brochures for a direct mail package. Learn through this sample brochure for Campari.
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Direct Response – a Sales Letter For Campari
Direct Response writers need to write sales letters according to the "Logic Track."
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Writing Ad Copy
Whether writing direct response or general advertisement, copywriters can follow certain guidelines including style, length of ad copy and overcoming barriers to sale.
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Writing Long or Short Advertising Headlines
Whether short or long, ad writers can make headlines interesting with these copywriting tips.
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How to Write Headlines - Surprise and Persuade
Copywriting tips on how to write headlines that grab attention and persuade. Copywriters can do this by using surprise, testimonials and long headlines
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Humor in Advertising
Although funny direct mail advertising is difficult to write, if accomplished, it can evoke an emotional response - the goal of all advertising.
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Free Bulk Mailing Lists for Mass Mailings
Sending out post cards, fliers and other mailings is an effective way to target a marketing audience and address lists for mailings can be created from free databases.
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Copywriting Ideas From Brand Names
Sometimes brand names lend themselves to great copy. The writer can be as wacky and unconventional as he likes, provided he's selling the brand.
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Analysing David Ogilvy's Rolls Royce Ad
David Ogilvy's Roll Royce advertisement shows copywriters that the best ideas are often found in the product itself. Find out why this ad made advertising history.
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Direct Mail Letter Writing – American Express
This article uses the example of a direct mail letter to explain how this most measurable form of advertising (David Ogilvy's "first love") should be written.
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How To Write a Direct Mail Piece That Sells
Knowing how to use direct mail properly can dramatically improve sales for a business.
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Newspaper and Magazine Advertising
Advertising in newspapers and magazines can be hugely expensive but isn't always justified by the results. This article shows you how to get the most out of the media.
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Absolut and Aztlan
Absolut Vodka produced a Spanish ad which many anti-illegal immigration activists saw as encouraging the repatriation of the southwest US back to Mexico.
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