Newspaper and Magazine Advertising: How to Advertise Effectively in the Right Publications
By: Jack Roberts
Magazine Advertising Trends: 2008’s Huge 1st Quarter Losses Cost Industry Millions of Dollars
Absolut and Aztlan: A Vodka Advertisement and Anti-Immigration Furor
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Local Restaurant Advertising: New Orleans Restaurateurs Use Appetizing Words to Lure Diners
National Newspaper Advertising: Newspaper Publishers Moving to Multimedia to Increase Ad Revenue
Newspaper Advertising Strategy: Dailies Can Precisely Target Mature Audiences, But Miss Youngsters
