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Harley-Davidson: We Don't Do Fear
H-D announces it is laying off 730 workers after its U.S. sales fall 12.8 percent, then responds with bold "in your face" advertising campaign. Is it insensitive? more...
Were the losses due to the softening of the American economy or were they brought on by permanent switches to online and digital advertising media? more...
The highly competitive New Orleans restaurant market shows how entrepreneurs attract diners with creative cuisine ads featuring appetizing words. more...
National Newspaper Advertising
Newspaper publishers hope to increase revenue by acquiring new media and by rebranding newspapers as consumer-friendly opt-in media in an opt-out ad world. more...
Newspaper Advertising Strategy
In searching for niche markets,some advertisers may want to go back to their old reliable community newspaper, especially if they are trying to reach elderly couples. more...
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