Print Advertising
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Television Threatening Newspapers' Obit Revenue
Meredith Corp. experiment at Saginaw WNEM may tempt other television stations to raid the obituary publishing business, threatening another newspaper revenue source. more...
The Elements of an Effective Print Ad
Color, bold informative headlines and striking photographs of products and smiling women are featured in these winning ads, which have no kids, animals or supermodels. more...
The Obama Administration is switching some public notices from newspapers to the Internet. Will the policy change trickle down to local and state papers? more...
ProPublica Provides Journalism Without Ads
ProPublica sees declining advertising as a threat to traditional journalism and hires writers to do investigative reporting. Can it sustain itself? more...
Disasters challenge organizations to develop new ad messages and methods of communicating with both old and brand new audiences. Here are some ways they do it. more...
A few companies have developed green guidelines for the direct mail business, but environmental leaders say the recommendations are too vague. more...
It is too early to declare the death of newspapers, but recent advertising and circulation losses leave them few options for survival. Here's one of them. more...
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Promotional Brochures For Direct Mail Package
By: Anita Saran
Copywriting tips on how to write advertising brochures for a direct mail package. Learn through this sample brochure for Campari. more...
Direct Response – a Sales Letter For Campari
By: Anita Saran
Direct Response writers need to write sales letters according to the "Logic Track." more...
By: Anita Saran
Whether writing direct response or general advertisement, copywriters can follow certain guidelines including style, length of ad copy and overcoming barriers to sale. more...
Writing Long or Short Advertising Headlines
By: Anita Saran
Whether short or long, ad writers can make headlines interesting with these copywriting tips. more...
How to Write Headlines - Surprise and Persuade
By: Anita Saran
Copywriting tips on how to write headlines that grab attention and persuade. Copywriters can do this by using surprise, testimonials and long headlines more...
By: Anita Saran
Although funny direct mail advertising is difficult to write, if accomplished, it can evoke an emotional response - the goal of all advertising. more...
Free Bulk Mailing Lists for Mass Mailings
By:
Robin Montanye
Sending out post cards, fliers and other mailings is an effective way to target a marketing audience and address lists for mailings can be created from free databases. more...
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